Product Lines

Our Primal Provisions line taps into a dog’s ancestral diet with premium novel proteins, each carefully paired with a supercharged berry. Novel proteins—such as bison, elk, kangaroo, duck, or salmon—are less commonly used in commercial dog foods, making them an excellent choice for dogs with food sensitivities or allergies. By rotating in these proteins, we reduce exposure to common allergens like chicken or beef, while also providing unique amino acid profiles that support lean muscle, healthy skin, and shiny coats.

Every recipe is elevated with the powerful benefits of berries:

Cranberries – support urinary tract health and deliver antioxidants.

Saskatoon berries – packed with fibre and phytonutrients to aid digestion and immunity.

Blueberries – a superfood rich in antioxidants that protect against cell damage and support cognitive health.

What Is a Novel Protein?
A novel protein is any protein source that your dog hasn’t been regularly exposed to in their diet. Unlike common proteins such as chicken, beef, or wheat-based proteins, novel proteins come from less commonly used meats like bison, venison, rabbit, duck, or salmon.

The benefits of using novel proteins include:

Reduced Allergy Risk: Dogs with food sensitivities or allergies are often reacting to common proteins. Novel proteins give their immune system a break and help prevent allergic reactions.

Unique Nutrient Profiles: Different meats provide a wider array of amino acids, essential fatty acids, and micronutrients, which support lean muscle, skin health, and coat shine.

Dietary Rotation: Rotating novel proteins keeps the diet varied and more closely mimics a dog’s ancestral diet, promoting digestive health and overall wellness.

By pairing these novel proteins with nutrient-rich berries, Primal Provisions delivers a line of treats and foods that are both highly nutritious and carefully designed for dogs with unique dietary needs.

Dogs today face rising health challenges—cancer is now the leading cause of death in dogs over 10 years old, and studies show that diets lacking in natural fibres, fruits, and vegetables are a major contributing factor. Modern processed foods often don’t provide enough of these protective nutrients, leaving dogs more vulnerable to disease.

Our Health & Vitality line was created to change that. These recipes are rich in wholesome fruits and vegetables, delivering the natural fibres, antioxidants, and phytonutrients that help lower cancer risks, improve digestion, and support a strong immune system.

We’ve also tailored this line for dogs with unique dietary needs, offering:

Allergy-friendly treats

Pancreatitis-safe options

Recipes for dogs on hydrolyzed protein diets

Vegan treats for sensitive or plant-based pups

By blending functional nutrition with delicious flavours, Health & Vitality helps give your dog the protective edge they need—supporting wellness and resilience at every age and stage.

Fruits and vegetables are packed with fibre, vitamins, minerals, and antioxidants that support overall canine health. Key benefits include:

Digestive Health: Fibre from vegetables like pumpkin, carrot, or sweet potato helps regulate digestion, maintain healthy weight, and reduce constipation.

Immune Support & Cancer Protection: Antioxidant-rich fruits such as blueberries, cranberries, and saskatoon berries help neutralize free radicals and reduce inflammation, lowering the risk of chronic diseases, including certain cancers.

Heart & Eye Health: Vegetables like spinach, kale, and broccoli provide essential vitamins like A, C, and K, supporting heart function, vision, and cellular health.

Blood Sugar Regulation: Fibre and phytonutrients from fruits and vegetables help maintain steady blood sugar levels, which is especially important for dogs prone to diabetes.

Our Functional Fungi Formulas harness the natural power of adaptogenic mushrooms to give dogs a deeper level of support for long-term health. Each recipe features carefully chosen mushrooms known for their remarkable benefits:

Chaga – a powerful antioxidant, Chaga helps fight inflammation, protects cells from oxidative stress, and supports immune balance.

Reishi – known as the “mushroom of immortality,” Reishi supports cardiovascular health, reduces stress, strengthens immunity, and promotes long-term vitality.

Lion’s Mane – prized for its cognitive benefits, Lion’s Mane may help protect against dementia by supporting nerve growth, brain function, and memory.

Turkey Tail – rich in prebiotics and immune-boosting compounds, Turkey Tail is widely studied for its anti-cancer properties, helping dogs build resilience against illness.

Cordyceps – an adaptogen that boosts energy, endurance, and respiratory function, making it especially helpful for active dogs and seniors with reduced stamina.

This line is further enhanced with functional nutrients:

MCT Oil – provides fast, easily digestible energy while supporting cognitive function.

Vitamin D3 – essential for strong bones, muscles, and immune health.

Vitamin E – a powerful antioxidant that protects cells, supports immunity, and promotes healthy skin and coat.

Our functional mushrooms are proudly sourced from Canada, grown in carefully controlled environments to ensure purity, potency, and consistency. We use only 100% fruiting bodies—the part of the mushroom that contains the highest concentration of beneficial compounds like beta-glucans and polysaccharides. Canadian-grown, fruiting-body mushrooms are not only potent but also sustainable and traceable, giving you confidence in the quality and safety of every batch.

Together, these functional mushrooms create a holistic blend designed to keep tails wagging, minds sharp, and bodies strong—naturally.